Services
Enterprise Portals, Content and Document Management Systems, User Experience

Situation
A large pharmaceutical company needed to control the flood of Headquarters-to-Field communication and slash related costs. The Sales Representatives were being bombarded with Email, Snail Mail, Courier, CD-ROMs and numerous web sites – they wanted relevant, prioritized information to avoid wasted time.

Action
We started by interviewing important stakeholders in Headquarters and mapped a “day in the life” of the Sales Representative. We then created a realistic multi-year roadmap to achieve improvements using an online/offline portal as a primary channel of communication. The portal was built on a scalable platform to ensure that it could serve as a consolidation point for various existing internal websites. We ensured adoption of the portal through usability testing and promotion efforts.

Results
The portal has become the primary HQ-Field channel and is actively used by 80% of sales force. Millions of dollars in cost-savings have been realized through the consolidation of multiple websites and the conversion of paper-to-electronic for various reports and materials. The portal has also cut down on the proliferation of new websites and helped reduce information overload in the field.

Technology
BEA Weblogic Portal, Documentum, Backweb Offline Access Server